Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Gadgets and Apps – Welcome to the Future of Travel

Travel’s facelift for the 21st century has been radical and far-reaching. Skype and wifi have replaced the ritual of calling home by feeding endless foreign coins into a phone box, updating your Facebook status is the new postcard, and travellers are increasingly likely to use ‘augmented reality’ rather than have a guidebook tucked under their arm.

If anything, the pace of change continues to quicken – exciting, sometimes mind-boggling innovations are appearing all the time, meaning how we interact with places and people keeps on evolving. Below are some of our favourite gizmos and gadgets.

iLingual

A phrasebook like no other – download the iLingual app, take a photo of your mouth, the app then has over 400 phrases your mouth can ‘say’. Cue the odd sight of travellers holding their iphones in front of their actual mouths as the screen ‘talks’. Watch a video for this app – a demo is better than any written explanation. Only a few languages on offer at the moment, but it can’t be long until iPhone-bearded travellers are pow-wowing in Swahili on the Serengeti savannah.

Word Lens

Very Star Trek this one, another app for those struggling with mastering a foreign language. Word Lens only currently translates English-Spanish, but it’s a neat idea and could be genuinely useful. All you need to do is aim your iPhone camera at some printed text and Word Lens translates it in realtime. You need never struggle over a foreign language newspaper again (or at least not a Spanish language one).

Google goggles

Google goggles may just be the biggest game-changer of all. It’s still in its infancy, but the image recognition software is looking a pretty awesome and versatile travel tool. Here’s how it works: you’re strolling around a city, or a museum or gallery, you take a snap of something you want to know more about it, if Google recognises the subject of the image it will bring up search results. Cue instant expertise and a handy tool for appearing knowledgeable about, well, everything – from sourcing well-reviewed restaurants to enabling you to wax expertly on, say, pre-Incan Peruvian art. In other words, this may be the ultimate dating tool.

World Customs

We always give people who travel with us with plenty of tips and guidance about local cultures and etiquette in foreign countries, so this app is right up our street. Pick your country and then you’ll be presented with a load of helpful info on the destination – from law & order to religious etiquette to taboos. Great for sorting out your do’s from your don’ts.

And a couple of lower-tech gadgets we like…

Solar-powered LED light and water bottle cap

This one looks genuinely good doesn’t it? Mixing water and electricity perhaps isn’t intuitively clever, but the sealing means you’ve got nothing to worry about, and the light is supposed to be decent enough for a tent lantern. The idea of a solar-powered torch may lead cynics to snipe about artificial light being a little redundant if the sun is beating down, but ignore them – this has a good charge, is cheap, light and saves space, and is environmentally intelligent.

The daddy of all Swiss Army Knives

A supercharged multi-tool that looks like it’s on steroids. 87 tools on offer, including – at last! – a golf shoe spike wrench. All that’s missing is a flux capacitor. This one kilo treat fits snugly into your pocket, providing your pocket is 30cm long. A snip at nearly $1000AUD, plus postage, which presumably bumps the final price tag up a bit, not least because the instruction manual must run to a couple hundred pages.

Dir-665 Xtreme N450 – A High Performance Router for Smooth Gaming and Video Streaming

DIR-665 D-Link Xtreme N450 is the first D-Link router with N450 label which means the router delivers the speeds of up to 450Mbps (in ideal conditions) by adopting the 3×3 MIMO technology which uses three distinct data streams to enable very fast data transfer rates. Computers which are embedded with 450Mbps wireless adapter enabled, such as the laptops which are embedded with Intel Centrino 2 processor, can experience faster wireless speed and greater network mobility.

The DIR-665 is powered by the latest wireless technology 802.11n. The router includes 4-port Gigabit Switch you can use for connecting the computers with Gigabit NIC adapter enabled using UTP Cat5e standards. High speed wired connection is ideal for high-intensive bandwidth applications such as multiplayer gaming, large file transfer and video streaming applications.

However, if you just need to build a wireless network for Internet sharing and other simple networking tasks such as print-sharing and document sharing, you don’t need this Dir-665 router. You can consider Belkin-Share router that enable you to share broadband Internet sharing and with the built-in USB port – you can enable a USB printer to be accessible by other users on the network easily. Belkin with Print-Gennie app allows you to configure the printer (connected to the router USB port) to share to the network easily.

Selectable Dual-Band and HD Fuel Technology

Unlike its competitor TEW691 wireless 450Mbps gigabit router which uses single 2.4 GHz frequency band, DIR-665 D-Link Xtreme N450 is powered by dual-band (2.4 GHz and 5 GHz) you can select. The drawback with the selectable dual-band over simultaneous dual-band is that you cannot work with multiple wireless devices which operate in mixed frequency bands (both 2.4 and 5 GHz) in a time. But with single 5 GHz band in a time, the router provides much clearer band and less interference which is ideal for high-intensive bandwidth applications.

For gaming experiences and HD video streaming, you can select the 5 GHz radio band for cleaner band and less interference (from other wireless devices which operated in 2.4 GHz band). And with the additions of superior HD Fuel and Intelligent QoS Prioritization technologies, make your gaming and HD media streaming more enjoyable. You can provide prioritization for time-sensitive online traffic, such as smooth video streaming, responsive gaming, and smooth VoIP calls with this Intelligent QoS technology.

Advanced Network Security

DIR-665 D-Link Xtreme N450 router supports the dual firewall feature (Network address translation and Stateful packet inspection) to help prevent any types of internet threats such as hackers. And to allow traveler users create secure tunneling to your network, the router supports VPN Pass-through / Multi-sessions PPTP / L2TP / IPSec. For wireless connection security, the DIR-665 supports the latest industrial wireless security WPA/WPA2 to helps protect the un-authorized access.

Green Technology

DIR-665 D-Link Xtreme N450 is an eco-friendly router which is designed to help conserve energy, reduce waste byusing recyclable packaging to help protect our environment from harmful substances, and other eco-friendly green technology features including:

  • The router is designed to detect the ports with no link and bring them down, no power consumed. This helps to save the power.
  • Each different Ethernet cable lengths consume different power output. Traditionally the system supply the same power to different cable length
  • Energy star compliant

Network Management

Each of the client computers connecting to the network must be configured with a unique private IP address to allow them communicate each other and to access the internet. Configuring manually each of the computers with a static IP address is prone to the mistyping that can cause the connection problem. However, the router supports the DHCP server feature that takes care of the complexity of providing the IP address automatically to all the client computers in the network. This reduces the administration overhead in providing the IP address configuration to all the computers in the network.

One of the advantages of having the wireless network in home is apparent, no wires needed. With your XBOX console, you can install a wireless XBOX adapter to allow you play games at the comfort of your living room without the clutter of the wires. With your laptop, you can surf the internet and read the email messages by your poolside. With DIR-665 Xtreme N450, you can build your high-performance network in homes easily.

Supporting mostly OS including Windows® 7, Windows Vista®, Windows® XP SP2, or Mac OS® X (v10.4), DIR-665 is an ideal solution for high-performance home networking or small business environments.

By Ki Grinsing

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